The Old Media New Tricks site
offers three tips for news organizations looking to enter the location-based social media sphere. They're basic, smart and compelling.
1. Create multimedia tours with a raft of local landmarks and must-do things.
2. Post links to reviews on location pages.
3. Participate in sales initiatives on location-based sites.
As location-based media develops in the months ahead, news organizations will need to examine how --- and not if --- they participate.
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