The former CEO of Village Voice Media, David Schneiderman, lays out some of the fundamental challenges ahead for conventional media in an essay for the Abernathy MacGregor Group, a public relations house.

TechFlash excerpted it and there are some strong, basic points:

1. The Web is fast becoming the defining platform for journalism.
2. Nothing is final online.
3. The Web is democratizing information and access.
4. Demand-driven journalism is changing the nature of what's created.
5. The best journalists are becoming brands.
6. The distinction between news and opinion will continue to erode.
7. Tabloid journalism will flourish.

 


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