A particularly hard-hit sector of newspapers has been the loss of real estate advertising, a reflection of overall economic conditions that dampened development and sales of projects in a low-demand period. As brokers faltered, so did their spending.
But Borrell Associates suggests some restoration of revenue is under way in the nearly-$20-billion sector and will continue this year. Overall i expects a three-per-cent increase following a 20-per-cent decline last year --- hardly a renewal, but the end of a freefall.
As for newspapers, they'll experience growth of 16 per cent after a decline of 34 per cent in 2009.
Comments
Ellen Foley
01/17/2010 20:37
Dear Kirk,
What do you believe newspapers need to do to convince Realtors to use the newspaper sites rather than the sophisticated sites that the real estate industry has created in this free fall? Do newspaper companies offer constantly refreshing technology to save the Realtor money or do they offer aggregation that in the long run pleases customers who want to see all listings and not just one Realtors offerings? How do newspapers market their distinctive advantage?
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