With all of the information coursing and readily available, Trevor Butterworth believes we need a slow-word movement in journalism --- that is, an effort to gather, reflect and distribute without technological regard.

Butterworth, the head of STATS.org, the academic affiliate examining how statistics are used within media, believes a cognitive crisis exists in the speed with which we're making assessments and settling issues online. The environment of mass consumption is the communication equivalent of empty calories.

"The idea of consuming less, but better, media--of a "slow word" or "slow media" movement--is a strategy journalism should adopt. It will be painful, as it involves thinking about media as something sustainable, local and (hardest of all for hard-bitten hacks) pleasurable."