Mike Schaffner isn't your typical social media user. He's in business, middle-aged, and an information technology manager. Which ought to mean he's used to commercialization, he's patient, and he's not necessarily looking for instant gratification online.

Which is why his post for Forbes.com on the death of social media is striking. He's of the view the erosion of privacy, rise of commercialism and presence of spammers makes the experience more --- or less --- than what he wants.

Schaffner has stopped using Twitter, continues to worry about Facebook's use of his material, and believes the future will be in private, ad-free, non-spammed premium services.