Forget the Web-first approach, says veteran newsman and consultant Steve Buttry, and focus on mobile-first strategies.

Buttry makes a very strong argument in his latest post for news companies to drop their "fighting the last war" approach of Web-first and rivet on the mobile market.

"We need to figure the best ways to deliver news and conduct commerce effectively on mobile devices: text messages, email, mobile applications, tweets, easy-to-use mobile web sites, podcasts, location-based news and commercial information."

He lays it out rather directly: "Whatever your role in your media organization, consider how you would change your work, your priorities and your thinking to support a mobile-first strategy. This will either be our future or our next squandered opportunity."