The communications scholar Jay Rosen from New York University addressed an Australian conference today on social media. He sent along his speech via Skype but provided a list of themes on Tumblr beforehand.

Rosen is always engaging, fairly much a fellow who has turned the corner on conventional media, and thoughtful enough to not lord it over those who need to come along.

Here are his bons mots in brief:

"1. Audience atomization has been overcome. (Link)

2. Open systems don’t work like closed systems. (Link)

3. The sources go direct.  (Dave Winer)

4. When the people formerly known as the audience use the press tools they have to inform one another— that’s citizen journalism. (Link)

5. “There’s no such thing as information overload, there’s only filter failure.” (Clay Shirky)

6. “Do what you do best and link to the rest.” (Jeff Jarvis)

7. “Half the money I spend on advertising is wasted; I just don’t know which half.” (John Wanamaker)

8. “Here’s where we’re coming from” is more likely to be trusted than the View from Nowhere. (Link)

9. The hybrid forms will be the strongest forms. (Link)

10. “My readers know more than I do.” (Dan Gillmor)"

The ideas summarize his approach neatly.