New date from PriceWaterhouse Coopers indicates year-over-year advertising spending on the Internet has declined 5.4 per cent to about $5.5 billion in the U.S. in the third quarter.
But the sum was actually up from the second quarter by about 1.7 per cen, an indication of resilience in the market, reports Editor & Publisher.
Newspaper online advertising declined more precipitously, recently released figures indicate --- some 16.9 per cent year over year to $623 million.
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