On The Media Blog, Chris Elliott suggests there might be a link between the online circulation successes of a newsroom and the number of its journalists who use Twitter.
It is a convenient argument to suggest Twitter is a waste of time, but as Elliott argues, even if it is, "time has never been so well wasted." Moreover he observes a correlation between newsroom audience growth and newsroom Twitter use.
He suggests that using Twitter as an instrument for distribution and solicitation of content is of great value to a brand, and he believes the value of a journalist increases as one enters the social media realm.
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