On his personal blog, Danny Sullivan writes on the myths and realities of the increasingly dissonant relationship between Google and many large U.S. newspaper groups. Specifically, he decries the way Google is being blamed or shunned.

Sullivan, whose SearchEngineLand is the definitive blog on the tools that find tools online, articulates an increasingly common sentiment: That news companies mistakenly tag Google as an enemy.

Sullivan also notes that we're going through a phase in which traffic and visitors are being devalued publicly. But he thinks it's transitory. Somehow a truce or a pact will emerge.

Meantime, it'll be important to find ways to more intelligently target them, and he spends a lot of his essay analysing the confounding circumstances of valuation of readers.

His last point is his most emotional: "Do something. Anything. Please. Survive. But there’s one thing you shouldn’t do. Blame others for sending you visitors and not figuring out how to make money off of them."