Last week Jeff Jarvis argued that the future of journalism was entrepreneurial, not institutional. But his post focused more on creation and lacked an explanation of his theory of distribution.

Now he has filled in that gap with a post on how the future involves ecosystems. No longer a system of control, of acquisition, or of mergers, Jarvis' vision is one of platforms, entrepreneurial enterprises, and networks.

While it's true now that companies have networks, Jarvis envisions a world of collaboration and not zero-sum-game wrestling for parts of the pie.

He thinks news "would come more and more from ecosystems made up of scores of companies operating under different means, motives, and models, each dependent on the others to optimize their success."