From Blogussion comes a primer on the imperative of blogging in the age of changing media.

It ought to be obvious at the end of the decade, but for some it isn't, that blogging offers the largest personal and institutional opportunity to develop and converse with communities of interest.

The post from Everett Bogue explores the basics of creating, publishing and marketing blogs.

"As the future of journalism unfolds, we’re beginning to see just how beneficial this shift is for the writers out there.

1. We can interact directly with our audience.
2. We can write for a small audience, about what we care about.
3. We can profit directly, and immediately, from our writing.
4. We can build a reputation for ourselves, outside of an institution."

Bogue identifies successful marketing techniques, audience development and platform options. It's a useful elementary guide to the field for aspiring and experienced journalists alike interested in the form.