The annual
report on the blogosphere is being released in a serialized fashion this week by Technorati.
The latest instalment suggests some 13 per cent of bloggers do it full-time.
A further 15 per cent use the blog to supplement incomes.
Who blogs? Relatively affluent and educated people. Two-thirds are men and 40 per cent have graduate degrees.
Why? Self-expression, sharing of expertise. More than two-thirds say their own personal satisfaction is the measurement of success.
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