Danny Sullivan spreads out his long talk with Google CEO Eric Schmidt and reveals a great deal about the search engine/advertising behemoth's views on the print medium's future.

Among the views:

1. Google has a responsibility to help with production costs, advertising challenges and classified problems.
2. Newspapers will decline but not die.
3. Google wants to create new ways to read online.
4. New advertising formats will emerge.
5. Few bloggers can do what large organizations can and there is some fear that city hall and other civic coverage will be at risk.
6. Brands will still prevail over branded journalists.
 


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