The newspaper-is-dead mantra doesn't hold up, but it takes some respected essayists to put it down. The Barron's commentary from Jonathan Knee, author of the new book The Curse of the Mogul, is a strong addition to the discussion.
Knee notes that the newspaper business is very viable, profitable and sustainable, despite circulation declines.
Even good businesses have terrible capital structures, though, and Knee correctly identifies debt loads assembled in better economic times as challenges to overcome --- along with outdated and excessive cost structures.
"Obviously the Internet isn't the newspaper industry's friend," he writes. Embracing technology is necessary, but not in a blind trust.
Newspapers will be part of a crowded environment and need to focus differently. He isn't clear on what.
"Operators must aggressively focus on cost and cooperation, designing truly distinctive offerings that leverage their advantages in this newly competitive landscape."
Comments
Tom Regan
10/27/2009 13:14
Hmmm. Based on this week's drop in circ, Megan McArdle in the Atlantic today basically declared "the newspaper business is dead. Full stop."
I don't know about dead, but I think someone may have to think about stopping all "heroic efforts" as they say in the hospital terminal ward.