The mobile opportunity exists. The overall digital content opportunity isn't as enticing. That's the conclusion Steve Outing draws in his latest post.
Outing, the veteran media columnist for Editor & Publisher, says something tangible needs to be offered in exchange for funds. That doesn't mean an iTunes-like model. It does mean focusing on the "non-ephemeral." Which means many proposals on the table aren't viable.
He elaborates on three areas in his column: membership, access and applications. Those three attributes are central to the loyalty necessary to snare revenue, he argues.
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