David Klein believes two things will happen to newspapers: They'll survive and diminish. No need to assign blame --- mostly, no one could predict the technological forces that would shift consumer habits --- but there is a need for a swift cultural change.

Klein, writing for AdAge, says newspapers will be staffed at a lower level by people earning less and doing more. Those who want to keep doing what they've been doing will be doing it somewhere else.

The old monopoly money is gone. The real dollars in the future are hard to identify.

"No one is to blame. What's important now is figuring out the best way to publish good newspapers with less," he writes.