The Los Angeles Times is reporting that News Corp. is exploring the creation of a consortium of media organizations to place content in behind a so-called paywall.
News Corp. chief digital officer Jonathan Miller is leading the discussions with such organizations as the Washington Post, Hearst, Tribune Co. and The New York Times.
The initiative clearly aims to ensure that the aggregation of content is sufficiently attractive to entice subscriptions. It also would conscript an array of media companies so no firm goes it alone.
Obviously the effort is fraught with risk, but the thinking is that there is greater safety in numbers.