The Pew Internet & American Life Project continues to produce solid trendsetting data. The latest suggests a continued growth in online video consumption among Americans, with a majority now watching  --- a near-doubling of the total to 62 per cent from 33 per cent in 2006.

"As the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens," Pew reports.

Daily use has reached 19 per cent, up from 8 per cent in 2006. Earlier this year it reported some decline in cable use, but a much smaller decline in Internet use, owing to economic conditions. Pew now believes some of those cable-cutters are watching online.

Particularly of interest for the traditional production industries is that movie and television show consumption is up to 35 per cent of the viewers from 16 per cent in 2006.