The executive director of the International Newsmedia Marketing Association believes the cost-cutting at newspapers has been necessary in making them competitive as they transform.
But Earl Wilkinson believes the short-term is vital in redefining the newspaper and working inside a new business model.
"As the smoke clears from these tough cuts, the issues now are about:
Quantifying editorial output. Because pages printed won't work anymore, daily output is a good beginning measurement.
Re-imagining the role of newsrooms beyond narratives and beats.
Going below our current definitions of “local” and defending that against all competitors.
Matching output with the proper medium."
Wilkinson's post makes clear that quality isn't simply about hiring more people, but about determining better what the audience needs and wants.
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