I've written an essay for our chain of newspapers and sites on the transformation into Web-first newsrooms.
The information is rather basic to those who are familiar with the themes of newsroom change. It's written for a general audience. But I've tried to make some points about how there are many successes for local newspapers as they gain experience on the Web and with social media.

 


Comments

Kim Feraday

Thu, 30 Apr 2009 23:21:10

Interesting perspective. You state that:
"The new process for the multiplatform era: Deliver what you know immediately through a blog or the web, use social media like Twitter and Facebook to develop the story and an audience, post more online as you learn, involve readers at every step through their comments and expertise, publish repeatedly until the story loses steam, fix what’s wrong on the fly, and leave it all there as a permanent resource."

I don't see many traditional newspapers doing this effectively. Maybe you'd care to comment on this.

Also you end by raising the notion that the creator has power and can use that power to build communities of interest. That's an interesting notion and one that I agree with. The "creator" provides the context for the conversation to follow.

What I don't see newspapers doing is leveraging this power to "build communities" particularly through the use of techonolgy. Leveraging social media API's (Twitter would be a great start for all newspapers) and leveraging advanced search technologies (categorization and clustering for example) seems to provide a significant opportunity to add value and possibly drive value through the news site.

It would be interesting to hear your thoughts on this.

 

Fri, 01 May 2009 14:43:31

Good piece, and a vast improvement on Monday's farcical "advertising in newspapers is great" puff piece.

I disagree with Kim's first point. I already see mainstream media practicing this iterative, crowd-sourced model of journalism (the CBC's Spark is a great example).

I was intrigued by this phrase in your description of new forms: "an article with several links to other". I've yet to see a Canadian newspaper article to other sites in the article's body (as opposed to digital-only blog content and the like). How long do you think it'll be before the average article links to stuff the way the average blog post does?

 

Kim Feraday

Sat, 02 May 2009 09:08:01

Hi Darren,

Thanks for the link to Spark I didn't know about it. Other than the wiki (which is outside the main site) though I don't see much beyond allowing comments. There doesn't seem to be much in the way of incorporating new information into the original article.

Why for example, couldn't you find a way of promoting a comment if it is informative or is stimulating alot of debate? Or how about allowing "free comments" that Alan Rusbridger of the Guardian talked about recently (and Mathew Ingram blogged about a couple of days ago).

 



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