AdAge is reporting that big media have been asking Google to rank their results higher --- in essence, to skip the challenging search engine optimization process and jump the queue.
They're unhappy with Google's algorithm and believe those who pay for the content ought to be at the head of the pack --- or get some sort of recognition in the mix of page rankings. In other words, stronger recognition for original over derivative work.
It'll be an interesting point to watch as the debate continues on firewalls, on Google's obligations, and on the economic challenges of media.
It is an interesting idea. I agree that original content should be ahead of derivative content, but is this really the campaign purpose, or does the media want paid ranked higher than unpaid content? The algorithm is more driven by relevance and authority isn't it? Also, unpaid content is not all derivative work, and paid content is not always original.
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