It has been interesting the last few days to study the emerging ideas from the Revenue Two Point Zero exercise looking for new financial models for journalism.

A group of journalists and news managers has been focusing on four principal areas:
Build an effective advertising model for news content delivered on smart phones, such as the iPhone.
Create a better Craigslist.
Show newspaper-centric companies how they can better meet the advertising needs of small- and medium-sized businesses.
Re-imagine the homepage and display advertising.
Its process to date is developing some common-sensical notions for change, and it's worth keeping abreast of what it does.