Jeff Mignon's media cafe posts on the challenges of keeping news supported by advertising in an era of abundance. He is bullish on the role of databases in the new media order, particularly data collection.
"It is a total paradigm shift. The total nightmare for the media and advertising business."
Get used to it, he writes. There is no longer any kind of corner for media on the advertising market. Scarcity is over.
But there is value in understanding the audience.
"So, if news organizations still want to finance their operations with advertising dollars, they need to ask themselves : 'Are we in the data collection business?' If the answer is no, your chance to survive, with an advertising model, in the medium-to-long term is close to zero."
In the present economic situation if you are looking to get your message across to people and advertising your business without spending loads of money, then you can opt for traditional outlets like print advertising agencies. These agencies can offer you classified ad space at special discounts. This is also a great opportunity especially if you are setting up a new business or are tight on your advertising budget.
When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.
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