Woody Lewis, writing for Mashable, identifies five key strategies for newspapers to avoid extinction. In his words, doing nothing is not an option.

His five choices:

1.Embrace chaos.
2. Look for collaboration and partnerships.
3. Find a technology partner.
4. Creat a Twitter taxonomy for your sections.
5. Explore micropublishing solutions.

His contribution feels quite relevant to the newsroom condition.

 


Comments

Claude Adams
03/27/2009 21:03

Didn't Woody forget something? How about "improve the content." Newspapers have become soft and substance-less; if you accept Lord Northcliffe's definition, they're almost all advertising. When's the last time you saw a story that somebody tried hard to suppress . . . Trying to be everything to everyone, they are fast becoming nothing to nobody. No edge. No engagement. As somebody said in another context: "The upgrade is empathy."

When things go bad, what do they do? Change the layout. It's cheaper than hiring better journalists. Quick, shuffle the deck chairs. The ship is sinking . . .

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