Jacet Utko, the Polish architect-turned-newspaper designer, believes there is no particular reason technologically for the print edition to endure. To make it relevant, it has to capitalize on its design advantages.
Utko has a basic message: Give the designer more power inside the paper and the audience will come. His track record is impressive. Utko has taken some of the dullest-looking eastern European papers and turned them into Society for News Design winners.
He spoke recently to a TED gathering. His eight-minute presentation is attached.
Comments
Claude Adams
03/31/2009 20:54
Intriguing. I note that Utko said, almost in passing, that months before new design came new content. Function preceded form. That was almost lost in his exposition. You can't put the dreary old content in a bright new box and hope to succeed.
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