UPDATED: There was a bad link inside the story. Andrew Nachison has supplied a fresh link.

A new Zogby poll for WeMedia suggests traditional media are losing ground in Ameica as credible and primary news sources.

The numbers don't indicate a seismic shift, but the poll found 48 per cent picked the Internet as a prime source of news, up from 40 per cent a year earlier. Among those 18-29, the Internet was the first choice among 55 per cent of them.

The poll didn't just indicate a rise in the popularity of the Internet. It suggests that traditional media aren't strongly trusted and are out of touch. Many also expressed concern about the size of media companies.

 


Comments

Fri, 27 Feb 2009 04:42:57

Kirk, hi, thanks for the story. But it's old news - literally. We released new data this week. The Adweek story you pointed to linked to a study we released a year ago.

Here's the new info:

http://wemedia.com/2009/02/25/betterfuturesurvey/

 

Fri, 27 Feb 2009 09:21:20

Fixed the link. Thanks. I had noticed it, too, and avoided the direct link, but this works better.

 



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