Fantastic video, though I would've loved to have heard more about how we can change the corporate culture within newsrooms. Journalists are waking up to the changes taking place within media, information, the public, and technology. But I don't think we've done a good job of building media workplaces that reflect and embrace those changes. I'd love to hear your thoughts, Kirk.

Yes, I echo Craig's comment above, how to *really* make it happen: in some ways, technology solutions are relatively the easy answer, but not *the* answer. As was said, they're tools. There's linkages to HR, and an open and ongoing culture/acceptance of training and development ...

I agree that the concept of journalism is a lasting one, but that doesn't guarantee the success of the journalism-as it-has-been model. The key for me these days is that a lot of the changes taking place aren't being instigated by journalists.
We're reacting, and, in some cases, flailing.
We should also be careful about waiting to see what advertisers will pay for. (Not sure if this is what you meant by the advertising piece, Kirk.) A few hundred years ago, people started to print what we now called newspapers. Over a period of time, newspapers built an audience and advertisers wanted that audience. The relationship with the audience is why publishers could dictate a lot of what advertisers could and couldn't do within a paper. If we cede too much control to advertisers by chasing what is undoubtedly a shrinking pool of money (for the time being), then we're going to have a very different ad/edit relationship. And the audience isn't going to want anything to do with us. They will trust us even less than they do right now.
As Jeff Jarvis would say, we should be thinking about ceding some control to the public (or what Jay Rosen calls "the people formerly known as the audience").
The changes are happening all around us journalists; I hope we can do a better job of driving them.