Eat Sleep Publish provides a chart from Edward Roussel of the Daily Telegraph that essentially says taking print production out of the mix of expenses ---- that is, shifting to digital --- would increase profits.
It's a clever chart, but it misses a fundamental point or two: Many people buy a paper because it's paper. Revenues will fall precipitously because advertisers will not pay the same rates to reach people online as they would in print.
Yes, expenses are reduced if you can eliminate newsprint, a plant, cartage and sales incentives to market a print edition. But so does revenue fall.
Were it only that easy.
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