The chairman of Time Inc. is noting no one is immune from the tsunami hitting the media industry. But Ann Moore is suggesting that advertising remains most effective in a print medium, not online, at least for the time being.
"Humans still are not reacting well to online ad interruptions," she told a publishing group
But a new Jupiter Research study for Buzzlogic is suggesting blogs are becoming a more vital source of information that leads to purchases. The head of Buzzlogic suggests it's time to rethink the value of blogs as a medium for advertising, in part because blogs are becoming more of a destination for information than personal search.

 


Comments

bz

Fri, 31 Oct 2008 13:46:27

advertising is more effective in print, because results cant be measured accurately, therefore publishers can charge whatever they want with mythical reach numbers.

have a look at the facebook model. you can pay pennies on the dollar to reach tens of thousands and actually have their actions measured.

digital advertising doesnt work for publishers because the revenue model has accountability built in to it.

 



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