His Reflections of a Newsosaur is often some of the wisest musing on the industry, and today Alan Mutter reports that publishers are being told that newspapers have 18 months to demonstrate their cross-platform capabilities or it'll be too late for them. It's a make or break period.
Clearly Mutter was enamored with Deutsche Bank analyst David T. Clark, who told a Newspaper Association of America retail advertising forum that it's unclear if newspapers are doing enough to get their share of local revenue when the economy climbs out of the hole.
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