The explosion of GPS, geo-tagged content, and geo-locating cellular phones has opened opportunities for journalism, advertising and marketing. Location-based technologies give rise to Locative Journalism, or LoJo, which provide a more substantially relevant relationship between where you are and what information you consume. This rich relationship is part of our future.
The Readership Institute has published a smart primer from Medill School of Journalism professor Rich Gordon on the qualities of LoJo. It makes a good argument for geo-tagging stories, but it also includes a very good plea for strengthening audio --- the lost art in digital journalism.
As newsrooms transform, it will be necessary to adopt the qualities of this emerging technology. It will impossible to miss the impact of geo-locative advertising and marketing, so journalism clearly has to play along.
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