AdAge writes about the Huffington Post founder's belief in the four Es of journalism: engagement, enthusiasm, empathy and energy --- and their direction of the digital sphere.

Arianna Huffington argues that user-generated content is the future focal point of journalism. Conventional media need to understand that.

She notes that more video has been uploaded on YouTube in the last two months than if the major television networks had run video every moment of their existence.

She suggests empathic work --- setting about to pursue a cause through journalism --- is attracting companies to do better things with their media spends.

A major challenge for legacy media is how to effectively use the content generated outside the news organization inside the tent. The smart use of user-generated content (UGC) is the focus of a new report from media and international development lecturer Martin Scott for the Commonwealth Broadcasters Association.

There is little in Scott's report that will surprise. It's a common sense series of guidelines and observations. It understands the challenges: legal, ethical, ones of accuracy and verification.

But it also understands the benefits: diversity, strengthening of typically weaker voices, and most importantly, conferring a competitive advantage on those organizations into UGC.

"The  benefits  of  using  UGC  extend  well  beyond  the  material  that  audiences  can  provide.  Using  UGC  can  help  strengthen  the  relationship  between  the  broadcaster  and  audience," the report notes.