Deloitte has updated its 2009 predictions for media.

The big new issue is the cost of hosting user-generated content. Deloitte suggests some larger firms will spend $100 million doing so this year, with no real business model to generate significant revenue.

The two upsides: Mobile advertising is emerging and 3D is a possible breakthrough technology this year.

Salon.com has joined with former AOL chief Steve Case's micropayment company to offer $10 in actual money for users of Open Salon to tip generators of content. The idea is to extend this principle indefinitely --- in essence, to have users pay for user-generated content --- through Case's Revolution MoneyExchange service.
It will be interesting to see the results once the free ten dollars are gone. CNET's story on the idea is here.

There is always sage work inside the Project for Excellence in Journalism's annual State of the News Media report, and its trend analysis this time has much to offer the craft in how its work is being used.
It points out that news is no longer a product, but a service, and that news organizations or their Web sites are no longer final destinations. The report is quite negative on the qualities of user-generated content. And there is some pat-on-the-back observations of the innovation taking place in newsrooms.
The more troubling signs for journalism are that the agenda for American news media is narrowing.
And, as if media aren't their own worst enemies, the advertising business is having enormous trouble reshaping itself.
A particularly interesting report within the report is on the future of advertising, and I'll post more on that in the time ahead.