Some media stories of note for Tuesday, May 28, 2013:
Meena Thiruvengadam, writing for Poynter
, looks at the increasing value and presence of Instagram as a tool for newsrooms in engaging audiences, generating and curating content, and reporting. She looks at the work at the Washington Post, Chicago Tribune and NBC News in developing new paths to markets using the instant photo delivery platform.
Financial Times reports (registration required for link)
on a British study that suggests Britons are increasingly prepared to pay for digital content. It also finds declines in television viewing, social media use, and reading books. The study for KPMG's annual entertainment and media survey indicates online gaming and ebooks are the top sellers, driven by smartphone and tablet applications. On a related matter, early data from The Telegraph
suggest a strong continuation of audience support for its metered paywall.
Gawker has reached its $200,000 crowdfunding goal to purchase a video allegedly depicting drug use by Toronto's mayor. The Globe and Mail notes
the effort has stirred questions about the ethics of purchasing content, particularly from those allegedly involved in drug dealing. Naturally, all might be for naught, in that the source of the video (which Gawker and reporters from the Toronto Star have seen) has not been in contact for many days. Meantime, the Globe's public editor has weighed in
on the paper's recent investigative story on the mayor's family's background, particularly its use of anonymous sources.
Five media stories of note for Thursday, March 14, 2013:
Anette Novak, a media consultant blogging for the International Newsmedia Marketing Association,
examines and argues for the involvement of legacy media in building community competence and awareness. She believes media can help their communities understand the three C's: critical thinking, consent and copyright. She says this would improve relationships and build credibility.
Casey Frechette, a journalism professor and digital strategist, has created a primer at Poynter.org
for journalists who want to understand effective web design. She identifies techniques to achieve simple, effective expression: design grids, repetition of elements, white space, hierarchy, texture and depth, the use of colour to express meaning, and contrast.
A new study from Pew Internet suggests
one-quarter of teens mainly gain access to the Internet through their smartphones. One in four teens are "cell-mostly" users. Among many lower-income and lower-educated households, teens focused on their smartphones in the absence of computers. One in four teens owns a tablet, similar to the level among adults. Smartphone ownership has grown to 47 per cent, up from 23 per cent in 2011.
A British study suggests women Tweet more often than men, and are more likely to talk about personal matters, television and work, while men talk about sports, gaming and news. The Telegraph reports
on the Brandwatch study of 1,000 Twitter accounts and concludes women (15 Tweets daily) and men (nine) not only discuss different things but use different language to do so.
John Pavlus, writing for the Massachusetts Institute of Technology Review,
looks at the very different tracks of two major media sites: The New York Times and the Daily Mail. The former is designed to encourage reading and the latter "doubles down" on anti-readability, he notes. But the Daily Mail just keeps on growing and striving for clicks, while the Times' strategy hasn't been proven effective just yet.
Some media stories of note for Tuesday, February 26, 2013:
Is there some science behind successful Tweeting? Seems so. Poynter's Jeff Sonderman writes about a Georgia Institute of Technology study that suggests negative Tweets are largely a turn-off in securing a larger audience. Given that Twitter is a weak-tie platform, the more negative Tweets tend to make unfamiliar people uncomfortable. Another conclusion: Feed those followers information, not your eating habits.
There are three different takes arguing the necessity of media change.
Kylie Davis, the national real estate editor for News Corp. in Australia, challenges print media
to embrace content marketing or face its wrath -- the departure of advertisers who will become direct competitors. She writes for the International Newsmedia Marketing Association (INMA) blog that it can deliver a targeted audience, take time away from traditional media, and might even be better in some cases as storytellers. "Choosing to ignore it or claim it is not relevant will end only in shouts and tears."
Mark Challinor, the director of mobile for the Telegraph Group in London, says print will remain the cornerstone of his business. Challinor, writing for the INMA blog, suggests print will be integrated
with mobile as a vehicle to cut through the clutter and deliver audiences to advertisers with rich content.
David Lieberman, the executive editor of Deadline New York, writes about an analyst's view
that big media companies are taking the rise of mobile streaming far too lightly. Laura Martin of Needham & Co. says a new wave of streaming tech companies are sneaking up on the traditional networks and outlets with short-term premium videos designed to attract younger viewers of tablets and smartphones.
The world's great contextual magazine applies that technique
to the quandary of the newspaper in its latest edition. It looks at the major technology that disrupted the newspaper more than 150 years ago, the telegraph.
The magazine examines how the arrival prompted fears of diminution, activity of change, and expectations of loss. It didn't work out that way. Newspapers didn't get contextual, because they were still the mass distribution vehicle. They still reported the latest information because the telegraph couldn't reach the large audience it could.
With the Internet, the Economist is brief but tries to draw a parallel: Until people have access to the news easily, the new technology won't gobble the old one. The demand for news will continue, perhaps even grow, as new technology enable access.
While the magazine is wrong about how no one has figured out how to make money in this environment, it does stress the point that any loss of medium is not the same as the loss of journalism.