Media stories of note for Tuesday, March 26, 2013:
An international study commissioned by the BBC examines the use of television and tablets in consuming news. It suggests a TV-first habit remains in the consumption of breaking news but that tablets and the Internet are increasingly the resource to dig deeper. Rather than take away from television, tablets are integrating into an environment of smartphones and laptops, says the study reported in TechCrunch.
Indeed, nearly have of the tablet owners say they are watching more television.
The BBC has created a database of "expert women" to increase the proportion of women seen and heard on its news programming. Poynter notes
the database is part of an initiative that recently saw BBC train experts in presenting their views at its BBC Academy. A YouTube channel was launched featuring some of these presentations.
Ken Doctor, the news executive who writes for Nieman Journalism Lab
, explores the recent State of the News Media report's assertion that most news companies may have missed the opportunity to capitalize on the emerging mobile and local digital advertising market. The strength of the so-called GAFA (Google, Apple, Facebook and Apple) in securing the front row may have precluded their significant presence.
Media stories of note for Thursday, March 21, 2013:
Earlier this week Allyson Bird blogged about
why she left newspapers. Her post has since gone viral. She tired of the extended hours for relatively little pay, emotionally exhaustion and under-appreciation. "I left news, not because I didn’t love it enough, but because I loved it too much – and I knew it was going to ruin me," she writes. Bird, a former Palm Beach Post reporter, now writes more happily for a hospital fundraising arm.
A new study from Deloitte suggests Americans are rapidly becoming "digital omnivores," owning a laptop, tablet and smartphone. Some 26 per cent had all three at the end of 2012, up from 10 per cent only a year earlier. The result, Hollywood Reporter says,
is a massive growth in streamed video online.
Emily Bell, the former Guardian online director and current director of the Tow Center for digital media at Columbia University, adds her perspective
to new British press regulations. She says they're seriously out of touch with the way the Internet has changed journalism. As a result it fails to address privacy concerns and press freedom attacks in a connected society.
Robert Cringely, writing for InfoWorld,
writes about the "death" of Web journalism at the hands of advertisers. He notes the rapid rise of so-named "native advertising" or sponsored content and the increasing number of publishers who are prepared to blur the "fine line between shills and scribes."
Some media stories of note for Tuesday, February 26, 2013:
Is there some science behind successful Tweeting? Seems so. Poynter's Jeff Sonderman writes about a Georgia Institute of Technology study that suggests negative Tweets are largely a turn-off in securing a larger audience. Given that Twitter is a weak-tie platform, the more negative Tweets tend to make unfamiliar people uncomfortable. Another conclusion: Feed those followers information, not your eating habits.
There are three different takes arguing the necessity of media change.
Kylie Davis, the national real estate editor for News Corp. in Australia, challenges print media
to embrace content marketing or face its wrath -- the departure of advertisers who will become direct competitors. She writes for the International Newsmedia Marketing Association (INMA) blog that it can deliver a targeted audience, take time away from traditional media, and might even be better in some cases as storytellers. "Choosing to ignore it or claim it is not relevant will end only in shouts and tears."
Mark Challinor, the director of mobile for the Telegraph Group in London, says print will remain the cornerstone of his business. Challinor, writing for the INMA blog, suggests print will be integrated
with mobile as a vehicle to cut through the clutter and deliver audiences to advertisers with rich content.
David Lieberman, the executive editor of Deadline New York, writes about an analyst's view
that big media companies are taking the rise of mobile streaming far too lightly. Laura Martin of Needham & Co. says a new wave of streaming tech companies are sneaking up on the traditional networks and outlets with short-term premium videos designed to attract younger viewers of tablets and smartphones.
Some media stores of note Tuesday, Feb. 12, 2013:
If paywalls are an important part of the revenue stream for news organizations, then they need to make them walls and not fences. They are easily breached at the moment, defeating much of their purpose. The New York Times has moved to close a few leaks
in its online paywall, New York magazine reports. Among other things it has adjusted URLs to make evading the wall more difficult.
ZenithOptimedia has released a new study
on new media adoption and found Western Europe leads the way in adoption of smartphones, Internet Protocol TV (IPTV) and tablets. It says the region will continue to be a strong adopter in the next few years, with four of the top five markets.
The American Journalism Review examined
the approaches of four U.S. newspapers in devising new functions and connections in their communities. The general conclusion of the piece is that papers have to stop occupying defensive territory and move into a proactive approach.
The Washington Post's Paul Farhi examines
the White House communications strategy for President Barack Obama and concludes he's just not into newspapers. Obama gave most of his interviews to television outlets.
Richard McManus provides an early synopsis
in ReadWriteWeb on the climate for newspaper innovation as iPad applications emerge. His conclusion: More work ahead.What McManus found isn't surprising: Newspapers often want the iPad app to emulate the experience of the newspaper, in no small part because these are early days for the tablet and our understanding of the experience it provides.
With news that News Corp. has set its sights on an iPad national newspaper (reportedly named The Daily Planet), McManus found that to date the newspapers aren't creating anything technically new on the tablet. He found Flipbook and Newsy, two made-for-iPad apps, far more in line with what's likely needed to succeed in the space.
He suggests interactivity and personalization need to be features to provide depth and different experiences.
Next Issue Media released a study
today indicating the U.S. periodical business can recognize $3 billion in interactive revenue by 2014. It's a prediction predicated on some challenging assumptions --- lots of devices, lots of familiarity, touchscreens and colour --- but the Oliver Wyman study
identifies some major gains ahead for 230 periodicals:
1. Higher renewal rates of subscriptions if an interactive edition is available --- 64% instead of 55%.
2. Greater revenue from bundled print/interactive packages, something consumers so far like.
3. Bill-me-later interactive editions heavily reduce churn rates to 25% from 45%, again yielding greater revenue.
4. Cross-selling advertising through recommendation engines through the editions will drive revenue from other products.
5. Availability of interactive editions will triple uptake from non-subscribers to the print periodical, to 15% from 5%.
The study nevertheless indicates some immense challenges for publishers: devices need to be encouraged, archival material made available, workflows changed, partnerships established, among other things.
At the moment, Apple is selling more iPads than Macs in the United States as the device emerges in the market.
That consumption curve isn't necessarily going to last, but a new study suggests
media tablets will remain hot commodities in the years ahead.
The IDC study suggests the 7.6 million units in play this year will grow to more than 46 million by 2014 in the U.S. Compounded that's more than 57% annual growth.
They will move to nice-to-have devices to essential consumer products, the bullish study indicates.
A key will be development of applications unique to tablets to differentiate them from smartphones and PCs. The implications for the news business are significant as that market grows.