Media stories of note for Wednesday, April 10, 2013:

The veteran news executive, Alan Mutter, argues in his latest post that online paywalls are not the blessing they appear to be. While they are helping to staunch the revenue declines many newspapers are experiencing, their main impact is to extract revenue from loyal readers. In effect, they fail to broaden audience appeal, a necessary condition for media sustainability. Mutter believes a partial solution comes in the form of reinvesting subscription revenue into new technologies in mobile.

Curtis Brainard, writing for Columbia Journalism Review, discusses seven rules to avoid gratuitous descriptions of female scientists. The rules are called the Finkbeiner Test, named after a science blogger, and they suggest no story mention a) that she is a woman, b) her husband's job, c) her child-care arrangements, d) how she nurtures underlings, e) how she was taken aback by the competitiveness in her field, f) how she is a role model for other women, and g) how she is the "first woman to" do something.

The European has published much of a conversation between its deputy executive editor Martin Eiermann and NYU media scholar Clay Shirky on the meaning of journalism in 2013. There are several threads of note, including the assertion that journalism has failed to comprehend the need for collaboration with the audience and some insight on why Shirky resists identifying a business model to help solve the economic challenges of the industry.


 
 
The future of journalism is a much-discussed topic, but last week's gathering at the Googleplex of some 80 thought-leaders in the field seems to have made for a much-better-than-typical session.

J.D. Lasica, the prominent social media leader, summarized six points from the Techdirt Saves Journalism gathering as keys to successful journalism organizations:

1. Mine data for opportunities. Really look at numbers and trends in the business.
2. Elevate your writers.
3. Create a platform for your community.
4. Expand revenue streams.
5. Branch out into different communications purposes.
6. Stay open to the changed definition of news.

Lasica's sober assessment: "In the end, what was left unsaid was the reality that making a living as a journalist is about to get a lot harder, and that the news business is already being bifurcated into a shrinking elite of professional journalists alongside a burgeoning ecosystem of bloggers, hobbyists and amateurs who write and report for very different reasons."
 

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