Some media stories of note for Tuesday, May 21, 2013: 

Taylor Miller Thomas, writing for Poynter, looks at how news organizations use Tumblr, the platform purchased by Yahoo this week for $1.1 billion.  Thomas identifies the techniques of media and Tumblr to connect and interact with audiences, in particular to answer questions.

Jack Shafer, writing for Reuters, argues that the problems James Rosen of FOX News (accused in a Justice Department affidavit as a "co-conspirator" in breaching government secrecy) have encountered are in part of his own making. Namely, Shafer suggests that Rosen wasn't all that intrepid in covering his tracks and ensuring his source could do the same. It's a contrarian take on what has largely been journalism concerned with the plight of the craft under surveillance.

AdWeek examines how The New York Times is applying its ingenuity to rework the online banner ad. The innovation largely associated with its editorial department is alive in its R & D Lab to generate advertising campaigns that are more interactive and effective. It has potential applications elsewhere with news organizations looking for more avid use of its online advertising.

Some media notes for Tuesday, April 23, 2013:

Jack Shafer, writing for Reuters, defends the mistake. He notes that journalism has been making errors big and small forever, although he also observes that corrections and retractions don't happen the way they could. The difference now is the audience's ability to help correct the record and "talk back" to the press, making the second draft of history much better. 

Frédéric Filoux, writing for his weekly Monday Note, wonders what the fuss is about with sponsored editorial content, also known as native advertising. He says the controversy is a "festival of fake naivety and misplaced indignation." Editorial content has often been there to flatter the advertising that surrounds it, he says. That being said, he also believes the site's editor, and not its chief revenue officer, should be the one to decide if that advertising crosses the line.

Ombudsmen often determine when the line is crossed, and the Washington Post drew criticism when it recently discontinued the role and replaced it with a readers' representative. Craig Silverman, writing for Poynter, profiles Doug Feaver and how his job will differ. Feaver came out of retirement to take the part-time role, which ostensibly answers readers of the paper and its site. His first column noted the disappearance of the Print button on the site, something that restored once he identified the complaint. But he's not there to serve as an ombudsman, he notes.

A follow-up: An amendment to legislation proposes that smaller blogs (those with fewer than 10 employees and two million pounds in revenue each year) will be exempt from the harsh penalties if they do not join the new press regulator under the royal charter governing media in the country. The Editors Weblog notes this is a welcome relief for organizations that would have been subject to the penalties originally devised for large companies.

Some media stories of note for Monday, April 22, 2013:

There is a thread of commentary in recent days about the intersection of social media with last week's events in Massachusetts.

Ali Velshi, the recently departed CNN anchor for Al Jazeera, writes about the pain that comes with making a mistake in this environment of merciless social media criticism. His former employer was often criticized last week for its hasty coverage, and as David Carr notes in his latest Media Equation column, the impact left some nasty marks. Velshi notes the pressure to be first, or at least not to be last, but also that reporters understand the importance of being correct. CBC anchor Peter Mansbridge notes the same in his recent column, but stresses the need for accuracy over speed.

Andy Carvin, the National Public Radio journalist who has been at the forefront of using social media, reflects on the value of the new platforms in a speech to the International Symposium for Online Journalism. He calls on journalists to use social media in a different way, in particular to slow down in their breathlessness about reporting and to be transparent with the audience about what is known and not. 

Felix Salmon's latest blog for Reuters examines the phenomenon last week of how mainstream media integrated social media's coverage of the Boston Marathon bombings and the manhunt. Salmon notes the indiscretion of many mainstream outlets in reporting whatever information appeared to surface without verification. He worries the social media tail is wagging the mainstream dog. Media transparency is good, he notes, but: "Just because your readers can peer behind the curtain, doesn't mean you have any responsibility to yank it open yourself." 

Media stories of note for Wednesday, April 17, 2013:

Barry Diller, the veteran media executive and chairman of IAC, says death will come for irrelevant media and those who innovate will be fine. While that isn't a particular revelation, his views on newspapers are. For one, he notes they have a larger audience than ever due to their web reach. But more importantly, they have the ability to be "granular" in their look at communities. He told a conference this week he is surprised they don't. 

Meanwhile, paidContent looks at a new Newspapers Association of America survey that indicates newspaper audiences are highly engaged. But it points to the need for a stronger presence in mobile to deal with declining advertising revenue. The survey looked at 11 metrics --- from ethics to effectiveness of advertising --- and newspapers and their online counterparts came out on top of all media.

Digital advertising revenue has climbed 15 per cent in the U.S. in 2012 to reach $36.6 billion, nearly half of which came from search advertising. A large growth area was display advertising, including video, which rose nearly 33 per cent in the year. The Interactive Advertising Bureau study was reported by Reuters.

Media stories of note for Thursday, March 28, 2013:

Danny Sullivan, writing for SearchEngineLand, notes that Google has weighed into the controversy involving content sponsored by advertisers that commingles with news. It wants publishers to segregate this non-news content carefully so that it does not end up as part of what Google News ranks. If they don't, Google is threatening to exclude their organizations from Google News, a measure that would significantly affect their traffic and referrals. 

Add Portugal to the list of countries whose news organizations are asking Google to compensate them for running their content through its search engine.  News organizations in Portugal are suffering their worst economic results in 40 years. Google has rejected the initial demands, Reuters reports, but negotiations are continuing. Google has struck support deals in other European countries in recent months.

R.B. Brenner, writing for Poynter.org, provides a tip sheet on how newsrooms can create plans to deal with breaking news. He cites editors' ideas, among them: focus on roles, not personnel; think across platforms and how you want information to flow from the newsroom; be iterative; look for non-journalistic help; practice the plan; conduct postmortems.