Arthur S. Brisbane, the public editor of The New York Times, writes this week about the value of using the news organization's website to reinforce its value with readers.

Brisbane notes how the web has deconstructed the traditional way in which content was organized, and in that new dynamic is a relationship that needs a new arrangement. He sees the website's organization as an important ingredient in that redefinition.

Among other things Brisbane says the site should have a clear place for an exchange with readers. He believes the Times newsroom and readers need this portal.

He also says the site needs an updated list of Times journalists and their areas of coverage. He notes the existing listings are not current.

The site also needs a searchable archive of ethics policies, a form to launch complaints and seek corrections, and (without a great deal of selfishness in the way he puts it) a clearer path to read the public editor's columns.

He adds: "Would a reader portal on NYTimes.com offset the centrifugal effects of the digital revolution? Certainly not. But as the model for publishing news changes rapidly, it is important to find ways to ensure that the center holds—and to fortify the core values that ultimately define how readers view The Times. The reader portal would be a concrete step in that direction."

 
 
Arthur S. Brisbane, the public editor of The New York Times, posted a blog entry early today asking for input on a dilemma: Should the Times rebut assertions that aren't obviously wrong but deserve fact-checking?

The immediate response was a little wide of the mark. Many inferred he was asking if the Times should report or check facts. He had to post a second entry to clear it up.

Along the way a raft of critics used the opportunity to be a bit snippy, to say the least.

But Brisbane's point is that many assertions are made and not rebutted; they're left alone and are questionable. He wondered if it was necessary to have a "truth vigilante" around. He hopes there is enough clarity now to proceed with a discussion.
 
 
The first public editor of the New York Times was appointed by Bill Keller, until recently the executive editor, and in his new role as columnist Keller is getting a little expansive about the role and impact of the newsroom watchdog.

Keller says he hasn't always agreed with the newspaper's public editor but has come to accept that person's role as important in the operation. He likens it to proctology and notes even that can be beneficial. That being said, his enthusiasm for the role has diminished over the years, even though he recognizes the "good faith" intentions of that person.

Keller was interviewed at the Lyndon Baines Johnson Library and Museum on the standards of journalism. He said the newsroom has its liberal bias on several social issues but maintains the equivalent of a legal discipline in its work.
 
 
Arthur Brisbane, in his first non-introductory column as The New York Times' public editor, tackles a central issue in today's journalism: the shifting, blurring line between fact and opinion and the tension between objectivity and subjectivity.

He notes that, until a few decades ago, there was no real effort to park perspectives before embarking on journalism. But in today's environment, with such abundance of competition, it is clear that the practice of managing subjectivity is less in vogue than ever.

Brisbane notes the struggle to take on more perspective while remaining impartial, but he takes on the Times for its menu of titles on content that takes on point-of-view. As he sees it, the label ought to be clear --- either that, or don't bother.

He also criticizes the Times for working with a San Francisco-based outlet, The Bay Citizen, in delivering local content for that market in its pages. As he also sees it, the challenge in working through the transition to more perspectives may be better dealt with internally before outsourcing the delicate issue.
 
 
Arthur Brisbane, in his first column as public editor of The New York Times, lays out his principles nicely and raises one interesting issue for news organizations in the digital age:

"If The Times is going to publish more and faster, it will have to react faster to rectify more mistakes. The speed and volume of correction or response has to try to equal the speed and volume of error."

That's a thought we haven't heard before. Newspapers tend to correct in their next edition, and unless there are legal reasons to strip online content or correct it, usually make the correction in a convenient way online without any proscribed standard of service.

Brisbane promises to see if this idea of a speedy fix is practical in the Times, but he's introduced an intriguing notion.
 

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