Some media stories of note for Monday, February 25, 2013:

José van Dyck, a professor of comparative media studies at University of Amsterdam, argues that social media have taken on the qualities of mass media. While social media platforms began with a promise of connectivity, independence and a restoration of the public sphere for users, the major platforms now are partners with established media and are driven by many of the same values. "Online socializing, as it now seems, is inimically mediated by a techno-economic logic anchored in the principles of popularity and winner-takes-all principles that enhance the pervasive logic of mass media instead of offering alternatives," she writes for the Oxford University Press blog.

On Friday, the Women's Media Center released its annual Status of Women in U.S. Media report, and the results do not demonstrate much advancement. Indeed, the percentage of women in U.S. newspaper newsrooms was the same in 2012 (36.9 per cent) as it was in 1999. Six online newsrooms studied were overwhelmingly male, and female participation in Sunday talk shows or roundtable discussions was quite low. The Center calls the gender gap a "crisis" in media.

The satirical site, The Onion, has expressed an apology for a Tweet during the Oscars that characterized Quvenzhané Wallis, the nine-year-old Academy Award actress nominee, with a vulgarity. The Tweet, taken down within an hour, prompted widespread outrage. The Onion's CEO called the Tweet a "senseless, humorless act" said it has tightened its procedures and disciplined those responsible. Andrew Beaujon of Poynter has a roundup of the issue.

 
 

The official tally is in and Sunday's Oscars telecast drew an all-time (well, as long as they've been keeping track) low, with about 33 per cent of households tuning in, down from 42 per cent last year.
Sunday's New York Times featured a David Carr argument that the Oscars remain one of our last collective cultural appointments, but today his defence is wearing a little thin. Maybe we're witnessing the end of yet another societal bond.
Now, it might be possible to just ascribe the ratings to an off year. The writers' strike kept a lot of people in the dark about whether there would even be an Oscars ceremony until the settlement a week or so ago. ABC seemed to be blaming the war in Iraq (view the CBS News story on it). And, even though Juno took in a pretty hefty box office total, there weren't any major blockbusters in the largely dark pack for Best Picture.
But all media are facing the fragmentation of audiences and dealing with the new ways in which they are consumed. Newspapers, radio and television are finding new channels and formats to deliver content. The Oscars and the Olympics, two expensive franchises that have delivered audiences, seem the ripest targets for declines in the years ahead as audiences splinter.
It was interesting to see how many media blogged the ceremonies last night and provided running commentary. The Oscars themselves, though, might need a digital facelift, a streaming version that can capture people on their desktops and cell phones and not just in front of the TV set. Even a major event (and the Oscars are, next to the Super Bowl, America's major TV event) has to adapt.

 

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