This week, The New Yorker adds two voices to the extensive discussion on the phone-hacking scandal and its implications for journalism. Nicholas Lemann, the dean of the Columbia School of Journalism, hopes the scandal causes journalists to reflect upon their relationship to power. No matter that important information is often brought forward by unorthodox means, "a press pass is not a moral unlimited-ride card," he writes. Anthony Lane, one of the paper's arts writers and a former Fleet Street journalist, looks at the culture of News Corp. and its British publications in particular. It is a sharply critical and unflattering portrait, replete with many of the anecdotes in wide circulation about the Rupert Murdoch newspapers.
Newsweek.com features an extensive account by the editor in chief of The Guardian that provides some insight into how it persisted on the News of the World phone-hacking case. Alan Rusbridger coherently identifies the series of events, some of his newsroom's setbacks and challenges, and the ultimate turning points that gave rise to the public awareness of the journalistic scandal. Among other things he reveals how The New York Times helped his newsroom pursue the story and how those efforts encouraged others to report on it. Meanwhile, The New York Times today chronicles the handling of the scandal and the efforts by parent company News Corp. to deal with it.
The week ahead includes a pivotal appearance Tuesday before a British parliamentary committee of News Corp. chairman Rupert Murdoch and his son James, a leading executive of the company, along with Rebekah Brooks, the former News Corp. executive arrested Sunday. In his latest blog post, media writer Ken Auletta looks at what Murdoch faces in the way of legal and regulatory challenges. He clearly believes the American consequences stand to be severe in the phone hacking scandal, even without direct activity in the U.S.
Quietly in the background there has been activity in the electronic ink business to enter the news industry well beyond the Kindle. The latest development involves five media companies joining forces on technical standards for the e-readers at the heart of news industry optimism about lowering publication and distribution costs. The report in Editor & Publisher identifies the ambition of a common digital storefront, with similar screen sizes, applications and operating systems to prevent the HD/BlueRay or Beta/VHS problems of emerging and warring technologies. Time Inc., News Corp, Conde Nast, Hearst and Meredith are all aboard, but it remains unclear what the journey looks like. They've simply signed on to pursue the approach.
The world's biggest press baron has contributed an essay to his most prominent print resource on the future of journalism, and it pronounces the advertising-supported model dead. Rupert Murdoch's work, reproduced in the Wall Street Journal and adapted from his remarks last week to a Federal Trade Commission panel on journalism, makes clear he feels subscription revenue is the route ahead. Only by giving people what they want will they pay for it, but Murdoch is clear: They must pay. He views the bloggers who except snippets from original work as thieves. "Right now content creators bear all the costs, while aggregators enjoy many of the benefits. In the long term, this is untenable," he writes. He believes the right-minded consumer will contribute if there is something worth it, so he is pinning his hopes on the model. Murdoch has made clear in recent months his enterprise is going to proceed with a micropayment or subscription model for many of its assets.
Only a couple of weeks ago one blogger suggested that Google and Microsoft might very well start bidding for news organizations' content. Well, the suggestion is real. Microsoft is going to pay news companies to take their content off Google's search engine. The aim would be to give Microsoft's upstart Bing search engine some bragging rights, in essence to build a bit of an engine war not unlike the browser wars of old --- except in this case, content would only be available with it. Among the organizations in discussion with Microsoft: News Corp. which is looking at taking its content off Google. The terms and conditions of Bing's exclusive pacts are not yet clear.
Michael Arrington, no staunch defender of legacy media, nevertheless can spot an opening when he sees one. In this case, he has some advice for Rupert Murdoch and News Corp. as it strives to de-index itself from Google. Murdoch has been criticized in recent days for suggesting that's his strategy. Traffic will decline and others will offer content free for which he's seeking payment, the argument goes. But Arrington, riffing on an idea from Mahalo CEO (and former News Corp. exec) Jason Calacanis floated, suggests the way to win the war is to start one. Namely, he suggests Google would be hurt if Murdoch's Wall Street Journal and, say, the New York Times opted to exclusively index with Microsoft's Bing search engine instead of mammoth Google. Arrington believes the shift of power would revert to content companies, bidding wars might ensue, "If Murdoch is going to go through with this de-indexing Mexican standoff thing, he might as well do it the right way and drive the fear of God into Google. As a spectator, I’ll enjoy watching the fireworks," Arrington writes.
The attraction for news sites a few years ago in eliminating a firewall around content was that traffic would soar and with it would come financial support in the form of well-paying advertising. The traffic came, the advertising came, but the well-paying is a work in progress, so in considering a firewall news sites also have to consider the impact on traffic and on advertising impressions. Then there is the other, more recently voiced issue of Google and what it is deriving from news sites compared to what it is driving to them. Google permits companies to stay off its grid, but not unlike the firewall argument, one has to calculate the impact on traffic and ad impressions. TechCrunch has calculated, for instance, that Rupert Murdoch's recent suggestion that his News Corp. properties might come off the Google search list would be a costly one: 25 per cent of traffic to the Wall Street Journal's site, for instance. "If Murdoch wants fewer people coming to the WSJ.com and other news sites he controls, blocking Google from indexing those sites is the perfect way to achieve that goal," TechCrunch's Erick Schoenfeld argues.
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