The CEO of the MediaNews newspaper chain, Dean Singleton, offers some new views from his company about online and print journalism in an interview with the Colorado Statesman.
Among other tidbits:
1. The company will stop giving away its content. It'll provide some things free and create stronger packages it will sell.
2. The newspaper remains a viable home for advertising.
3. The online content will be less driven by newsrooms and more by readers and listings.
MediaNews, the U.S. newspaper chain, plans to introduce the individualized newspaper --- it calls it "individuated" --- in a so-far-undisclosed market later this year. (Update: The New York Times reports it's the Los Angeles Daily News.)
The principle is to deliver online content to a printer through a phone line three or four times weekly in conjunction with their home-delivered newspaper. There is the possibility that the printer, ink and other technology will be subsidized somehow.
in a way this delivers on the notion that news organizations sit on a lot of content that never arrives to wanting customers. This plan relieves some of that.