Jupiter Research has new data indicating that young people are turning to old media for their new media fix of news.
And those sites are more popular in Europe than social media or video sites.
Branded news sites are even more popular than aggregators like Google.
Jupiter Research's Barry Parr has outlined some best practices for news organizations in the Web 2.0 environment. His report is proprietary, but the David Card blog from Jupiter pointed to three elements of it this week:
1. Content creation and distribution should be separate businesses.
2. Widgets should be a key distribution strategy.
3. Partners are important as publishers consider themselves platforms.
If you think about what news organizations were thinking about two or three years ago, this makes your head spin.