Interactive Advertising Bureau: U.S. revenue breaks $12b in first half of 2010

10/12/2010

 
There is no particular stall in the Internet economy on the advertising front in the United States. While other media are experiencing only modest growth at best, the Internet Advertising Bureau reported Tuesday that revenue reached a record $12 billion in the U.S. in the first half of 2010.

That total is up 11.3 per cent from the first six months a year earlier and is up 13.9 per cent from the second quarter of 2009. Display advertising experienced a strong surge, but the fast-growing areas of video and search are the real propellants in the field.

The results, released by the IAB and PriceWaterhouseCoopers, indicate a rebound from a year earlier, when the recession flattened even Internet advertising.
 

Internet advertising revenues: Up, but not as wildly

05/15/2008

 

The Interactive Advertising Bureau reported 2007 figures today on digital advertising, and not surprisingly the growth is healthy and ahead of growth in other spaces: up 26 per cent to a total of $21.2 billion U.S. That's a record sum, but not growth on the same scale of the previous year.
The fourth-quarter of 2007 was itself a record: $5.9 billion and a 24 per cent growth over the same quarter a year earlier.
What's interesting is how static particular advertising categories looked in 2007 against 2006. The IAB release didn't suggest any particular boom or bust in ad categories, although the data hint that rich media (video) is on the rise.

 
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