SmartMoney
weighs in with a look at the success of Hulu in the United States and speculates on its impact on the television business model.
It argues that advertising revenue and cable subscription revenue could be affected by any model that compels direct viewing of episodic or event television.
The piece also suggests greater a la carte approaches to television purchases might come as a result of greater access to programming online.
The article doesn't conclude much more than it could or couldn't be a problem for television's finances.
The boom continues for online video in the United States. The audience measurement firm
comScore says 178 million Americans watched video online in December.
Some 33.2 billion videos were seen in the month. YouTube is the largest video outfit on the Web, with more than 13 billion viewed, but it was the first month in which Hulu served up more than one billion views.
The math is astounding: The 178 million watched an average of 187 videos in the month.
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