It didn't take a fertile imagination to believe one day someone would be offered money to link to a company website. Such is the value of a hyperlink. Now a Gawker.com writer has an offer in hand to indicate it's happening. Hamilton Nolan has laid out the correspondence that indicates an advertising agency would pay him $175 to link to a website inside one of his stories. The agency suggests it has bloggers linking to its clients, including several prominent companies, for a fee. In the hours since the story was posted, one publication and one client have denied they are associated with the practice. 1 Comment Gawker rewards its best commenters 07/14/2009
News organizations everywhere are contending with the flood of comments and the challenge of what to do about them. Do you leave them alone? Do you let the community rank and reorganize them? Or do you curate them? Former Wall Street media analyst Henry Blodget sent a couple of comments in the last day or so to Silicon Valley Insider on business models after the head of Gawker crowed about his traffic next to that of the Los Angeles Times. Reed Business Information is discussing the notion of paying journalists according to the number of page views their work earns. They'd accept a lesser salary and be given bonuses on the basis of the Web traffic their work generated. |
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