Deloitte has updated its 2009 predictions for media.

The big new issue is the cost of hosting user-generated content. Deloitte suggests some larger firms will spend $100 million doing so this year, with no real business model to generate significant revenue.

The two upsides: Mobile advertising is emerging and 3D is a possible breakthrough technology this year.

Deloitte has published a recent report identifying the need for editorial and economic change within the newspaper industry.
"Print is not dead. Neither is it in danger of extinction. But it has to adapt to face a more demanding environment that could change publishers into far more diverse and sophisticated organisations."
The Financial Times, in writing about the report and Deloitte, suggests the company is predicting one in 10 newspapers will either falter or cut the number of editions in 2009.