A new report from the respected Borrell Associates group indicates Americans still prefer print media --- and the Sunday newspaper and circulars in particular --- as the best medium when they use coupons.
Borrell indicates coupon use has gone up 36 per cent in the last year to a total of 70 per cent of all coupons.
Having said that, the company predicts Internet use will grow in the years ahead as newspapers taper off their dominance of the market. Even now, with only six per cent of the share of coupons, the Internet coupons amounted to 20 per cent of the total.
Hitwise, the online tabulator, is reporting that one of the largest growth areas in Web advertising is the lovely coupon.
Coupon site visits grew 56 per cent in the week ending June 6 over the same period a year earlier. Coupons.com, with the most accessible URL of the bunch, has a 29-per-cent share of the market, up 190 per cent from a year earlier. Search engines drive about 20 per cent of the traffic to coupons, and about 60 per cent of searches were for a specific product or brand.
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