At the World Media Summit in Beijing, the world's largest press baron and the world's largest wire service leader voiced the same message about the end of free content online.

Rupert Murdoch of News Corp. made clear: A paywall is coming. And Rob Curley of the Associated Press sent the signal: Micropayments will be the approach.

Murdoch's speech sound bite was the most provocative: ""The aggregators and plagiarists will soon have to pay a price for the co-opting of our content. But if we do not take advantage of the current movement toward paid content, it will be the content creators — the people in this hall — who will pay the ultimate price and the content kleptomaniacs who triumph."

But Curley was no shrinking violet: "We will no longer tolerate the disconnect between people who devote themselves — at great human and economic cost — to gathering news of public interest and those who profit from it without supporting it."
 

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