Zachary Seward posts a new take on user engagement at the Nieman Journalism Lab and suggests a metric that ought to be evaluated is how much content is cut and pasted --- and thus shared.

Other services carry shared content, of course, but new technology is emerging (from such firms as Tynt) with the Web analytics field to measure which passages in a post are moved to another file.

It suggests there is more to Web success than page views and unique visitors.
 

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